Federation of BC Writers

We all know readers will judge your book’s cover, so it must be visually stunning and hook them in — but what specific elements grab readers’ attention and lead them to actually buy the book? This presentation by James Stewart (Promotion Specialist at FriesenPress) will highlight the many factors of a full book cover (front cover, spine and back cover) from the perspective of marketing in different genres. From this viewpoint, we won’t just be focusing on the art, but also elements like book description, blurbs, and much more. Attendees will learn genre-specific trends, cliches to avoid, and creative mindset to apply to the art of their book cover, as well as learning about the best techniques for all other aspects added to the front, back and spine (and flaps) of a book cover that hook a reader to pick the book off a shelf (or click to read more). Attendees should walk away with marketing-minded ideas to supplement their approach to considering their next book cover concept, as well as what to prepare to add to it to truly have their book pop off the shelf. This presentation is sponsored by: FriesenPress, Breathing Space Creative Literary Studio